Photography that makes our hearts beat faster – and then some. At our offices in Sjömarken, we have the pleasure of enjoying the works of several gifted photographers like Terry O’Neill, Albert Watson, Mary McCartney and Herb Ritts.

So taking the step from here to partnering with the Abecita Popkonst & Foto wasn’t a big one. Located in Borås, the Abecita Popkonst & Foto has a permanent exhibition of mainly graphic art and photography from Europe and the United States, and features temporary exhibitions of top-notch photographic art.

Or as Michaela Faily, museum director at Abecita Popkonst & Foto, says: “You do not need to ‘know art’ or be in any special way – we appreciate you as you are. Instead, we want to offer you a wonderful moment when you can breathe a sigh of relief, get new impressions and leave us a little richer in experience and with a wonderful sense of opportunity bubbling within you. ” Doesn’t that sound inspiring?

The summer at Abecita Popkonst & Foto is absolutely packed this year. Between 19 May and 2 October, Olle Ljungström’s photographs – usually mostly associated with music – will be on display, Andrea Björsell will take us to her hometown Hong Kong, Lisalove Bäckman’s dreamy self-portraits will fascinate and Mats Alfredsson will introduce a new street art photographer: Gabi Ben Avraham. If you want to see the best of last year’s Swedish photojournalism – the 79th edition of Årets bild (Photo of the Year) will be on show at Abecita Popkonst & Foto this summer. Birger Sandström also takes us to Gotska Sandön in his captivating photographs of nature. In addition to these six photo art exhibitions, you have the opportunity to meet Mr Walker in “Who is Mr Walker”, pop art by Jan Håfström. Welcome to Abecita Popkonst & Foto.